From Chaos to Clarity: How Stitchi Centralized and Elevated Craft’s Merch Program

About Craft

At Craft, a fast-growing SaaS platform, merchandise plays a key role in enhancing the employee experience, strengthening company culture, and bringing the brand to life at industry events. But without a centralized system, the process had become fragmented, slowing down the team and diluting the brand’s impact.

The Challenge

Craft’s merch program was spread across disconnected tools and workflows:

• Disconnected fulfillment: No single system managing orders, shipping, or inventory

• Zero inventory visibility: Stock levels buried in spreadsheets and scattered across emails and texts

• Logistical complexity: Difficulty managing new-hire kit logistics and event giveaways at scale

Craft needed a single partner who could bring all of these moving pieces under one roof, from sourcing and storage to fulfillment and data tracking.

The Solution

Stitchi designed a comprehensive merch management system built around four pillars.

Inventory Centralization

Stitchi received and organized all of Craft’s existing merchandise inventory into a fulfillment warehouse. Every item was uploaded into the Stitchi Dashboard, giving Craft real-time visibility into stock levels, SKU data, and order activity.

New Product Development and Sourcing

Stitchi partnered with Craft’s marketing and people teams to evolve their merch line from basic branded items into a cohesive, elevated collection. Fresh concepts for apparel, drinkware, and employee onboarding kits were developed from ideation through artwork layout, color matching, and final production.

The sourcing team identified the highest-quality suppliers for each product category, balancing premium materials with budget efficiency. The result: a merch line that feels unmistakably Craft, clean in design, smart in function, and built with the same attention to detail they bring to their own product.

Smart Fulfillment and Analytics

The Stitchi Dashboard gave Craft direct access to order tracking, restock alerts, and detailed analytics on product movement. This eliminated guesswork, reduced over-ordering, and streamlined internal merch requests.

Event Support

Stitchi supports Craft’s event initiatives with custom giveaways, branded booth materials, and short-run production for activations.

The Results

Transitioning our merch program to Stitchi was a game-changer. We went from juggling spreadsheets to having everything organized and visible in one place. The Stitchi team has been incredibly flexible and supportive at every step.

We finally have visibility into our entire merch program. Stitchi didn’t just take over our logistics, they gave us the tools and partnership to scale merchandise as an extension of our brand.

Stitchi makes event merch effortless. They move fast, hit deadlines, and the quality always delivers. It’s one less thing my team has to worry about.

With all inventory, orders, and analytics centralized in the Stitchi Dashboard, Craft’s team reclaimed control and confidence:

• 60% faster fulfillment with turnaround times cut from weeks to days

• 100% inventory visibility replacing spreadsheets with real-time stock tracking

• 3x product expansion with an elevated merch line that reflects Craft’s brand identity

What’s Next

Craft continues to expand their merch program through Stitchi, with new product lines in development and growing event support needs. What started as a logistics fix has become a strategic brand asset, one that fuels employee pride, strengthens culture, and scales with the company.