How Brex Outfitted 470 Employees with Custom Coach Jackets for SKO 2026

About Brex

Brex is a financial technology company that provides business accounts, corporate cards, and spend management tools for growing companies. Recently acquired by Capital One, Brex serves thousands of businesses with modern financial infrastructure. As the company prepared for their 2026 Sales Kickoff (SKO) in Los Angeles, the employee experience team wanted to create a standout moment for the entire organization.

The Challenge

Brex was navigating a transformative moment. With the Capital One acquisition underway and back-to-back company events on the calendar, the employee experience team needed to deliver premium branded apparel for their SKO that would unite the team and mark the occasion. All of this while operating under an incredibly compressed timeline.

The requirements were exacting:

• 470 custom coach jackets across 6 sizes

• Premium quality expectations: the jackets needed to feel like something employees would genuinely want to wear, not disposable event swag

• Tight timeline: from design selection to delivery at the Loews Hollywood Hotel, everything had to land perfectly for the event

• Material-specific decoration challenges: the nylon jacket material required careful consideration for print longevity

The Solution

Stitchi partnered with Brex's Senior Employee Experience Lead to deliver a complete end-to-end solution, from product curation through on-site delivery, built around three key areas:

Curated Product Selection

Stitchi presented multiple coach jacket options via a digital lookbook, allowing the Brex team to evaluate styles, materials, and branding possibilities. After the team selected the AS Colour Coach Jacket 5520, Stitchi provided sizing charts and blank mockup templates so Brex's internal design team could visualize their custom artwork before committing.

Proactive Quality Assurance

When Stitchi's decoration team identified that the planned screen printing on nylon material could crack or peel over time, they proactively flagged the issue and recommended upgrading to DTF heat transfer. This method is better suited for nylon that delivers a cleaner, longer-lasting finish. This recommendation ensured the final product would hold up well beyond the event, at a fraction of standard upgrade pricing.

Event-Ready Logistics

With the jackets shipping directly to a hotel venue for a multi-day event, timing was critical. Stitchi managed the full production and shipping workflow (artwork proofing, production, and tracked delivery), ensuring all 470 jackets arrived at the Loews Hollywood Hotel ahead of the SKO kickoff date.

The Results

We truly can't thank the Stitchi team enough for bringing our vision to life with the jackets. They turned out incredible. Several people even said it's the best piece of swag they've ever received.

The custom coach jackets became the defining moment of Brex's SKO 2026:

• 470 custom jackets delivered across 6 sizes, on time to the event venue

• "Best piece of swag they've ever received" - overwhelmingly positive feedback from Brex employees

• Decoration quality upgrade proactively recommended and executed, ensuring long-term durability

• Repeat partnership established - Brex committed to working with Stitchi for future events

What’s Next

With SKO 2026 in the books, Brex's employee experience team has already signaled plans to partner with Stitchi on future events. As the company continues to grow through its Capital One integration, having a reliable merch partner who can deliver premium quality on tight timelines will be essential for maintaining team culture and celebrating milestones together.