Merchandising professionals blog.

Explore how recycled merchandise boosts brand image, cuts costs, and supports sustainability while enhancing operational efficiency.

Explore seven recyclable packaging options for e-commerce that enhance sustainability, cost savings, and brand recognition.

Explore how custom merchandise enhances niche market positioning by cutting costs, increasing loyalty, and boosting brand visibility.

Explore how to select luxury tech gifts for VIP clients, focusing on personalization, quality, and eco-friendly options to strengthen business relationships.

Event sponsors face significant risks and should prioritize liability insurance to safeguard against legal and financial issues.

Custom merchandise fosters local partnerships, enhances community ties, and boosts brand visibility through collaborative design and shared values.

Explore the pros and cons of embroidery and screen printing for customizing trade show apparel to enhance your brand's image and appeal.

Personalized merchandise can significantly enhance loyalty programs, fostering deeper emotional connections and driving customer engagement and spending.

Explore five essential metrics for measuring brand equity, including recognition, retention, quality ratings, price comparison, and sales performance.