How Porter Used Branded Swag to Break Into Tattoo Studios and 5x Demos

The Challenge

In a world where tattoo shops are being cold-called all the time by software companies, Porter wanted to stand out. They knew that their product differentiated them from the pack, but it was difficult to convey that on one quick cold call. Artists were busy with designing, scheduling clients and managing the studio, and Porter knew there had to be ways to improve their cold-call to demo-scheduled rate. Instead of pressing harder, Porter tried something new. That's where Stitchi stepped in to help.

Instead of pressing harder, Porter tried something new.

That's where Stitchi stepped in to help.

For cold outbound, about 3% of shops we sequence typically scheduled demos. By starting with a Stitchi box—curated with things that provide real utility for tattoo shops—our demo rate jumped to 15%. It’s a 5× lift, and the conversations felt warmer right from the start.

The Solution

Before reaching out to schedule demos, Porter sent prospective clients a customized Stitchi gift box. The goal? To capture attention and pave the way for genuine conversations.

What was inside:

• Red sharpies

• Pens

• Embossed leather-bound notebook

• Grip tape

• Embossed leather lanyard

• Stickers

• Coffee mug tumbler

It’s designed to resonate with tattoo artists. It was personal and felt like it’s from someone that truly understands the tattoo world. The swag made Porter feel real and familiar.

What made it work?

• Tattoo artists are very particular about their equipment, and rightfully so. Stitchi worked closely with Porter to curate swag that would actually be useful in a studio. That meant digging beyond basic marketing items and advising on material quality to strike the right balance between budget and impact.

• Porter didn’t have time to manage all the moving parts, so Stitchi handled the logistics from concept to doorstep. We coordinated behind the scenes so Porter’s team can focus on outreach, knowing that each swag box will arrive on time and on-brand.

• Stitchi provided a customized account dashboard for bulk tracking and reorders. No more guessing where packages are or digging through email chains. Porter has full visibility into their swag program.
  

The results?

• 5x more scheduled demos after swag arrived. The boxes acted as a conversation starter and Porter’s outreach felt warmer. The thoughtful curation made a lasting impact.

• Porter now has a turnkey system to send multiple boxes for future leads with Stitchi’s fulfillment platform. With inventory tracking and automated shipping workflows, their team can launch new outreach campaigns in minutes instead of days.

Whether you’re talking to tattoo studios or Fortune 500s, Stitchi helps you create unforgettable first impressions. Reach out today and let’s build your lead magnet together.