How Pattern Celebrated Their NASDAQ IPO with Custom Merch in 10 Days

About Pattern

Pattern is a rapidly-growing e-commerce accelerator that helps leading retail brands scale across marketplaces and direct-to-consumer channels. When the company went public on NASDAQ, a massive milestone marking their debut on the world stage, they wanted to celebrate across their entire global team with branded merch that matched the moment.

The Challenge

Pattern approached Stitchi with an urgent need: deliver premium, custom-branded celebration kits with only days to spare. The event date was fixed. Missing it would mean missing the moment.

The complexity went beyond speed:

• Less than 10 business days from concept to delivery

• Multiple custom SKUs including Polaroid cameras, brand-colored confetti poppers, laser engraved brass bells, and noise makers

• 5 drop-ship destinations including international offices, all requiring synchronized fulfillment

• High design standards with every product needing to match Pattern’s bold visual identity

• Zero margin for error on a once-in-a-lifetime celebration

The Solution

Stitchi activated its rapid-response process: a cross-team sprint spanning design, sourcing, and fulfillment.

24-Hour Design Turnaround

Stitchi’s team collaborated directly with Pattern’s brand and events lead to finalize designs within 24 hours. Mockups and material approvals were handled in parallel rather than sequentially, shaving days off the usual timeline.

Parallel Production & Quality Control

Stitchi leveraged deep supplier relationships to prioritize production of Pattern’s branded products while maintaining rigorous quality control. Every item, from the laser-engraved bells to the custom Polaroid cameras, was built to celebrate, not just decorate.

Coordinated Global Fulfillment

Items were consolidated, quality-checked, and shipped to 5 locations worldwide, arriving ahead of schedule, neatly packaged and ready for distribution at the event.

The Results

We were on an incredibly tight timeline, and Stitchi still delivered flawlessly. The quality, the speed, the communication: everything exceeded expectations. It’s rare to find a partner that can move this fast without cutting corners.

What began as a high-stress scramble became a seamless success story:

• 10 days from concept to delivery across 5 global locations

• Zero last-minute issues in fulfillment or quality

• Higher employee engagement than any prior event, with staff requesting additional items post-celebration

The partnership proved that with the right systems, creativity, and speed, tight deadlines don’t have to mean compromise.

What’s Next

After the success of the NASDAQ celebration, Pattern continues to work with Stitchi on event merchandise and branded experiences. The speed and reliability demonstrated during the IPO project established Stitchi as Pattern’s go-to partner for high-stakes, time-sensitive activations.