How NoHo Hospitality Cut Procurement Costs 65% and Strengthened Brand Consistency

About NoHo Hospitality Group

NoHo Hospitality Group is a major player in the Detroit hospitality scene, managing multiple properties including the Shinola Hotel and The Brakeman. With a portfolio of restaurants and venues, maintaining a cohesive brand experience across every touchpoint is essential to delivering the premium guest experience their reputation demands.

The partnership with Stitchi began with a simple request: custom sports-themed jerseys for The Brakeman. In Detroit, sports culture is part of the city’s DNA, and these jerseys, worn by employees during football and hockey seasons, became an instant hit. Customers loved them so much they asked if the restaurant would sell them. That success opened the door to a much deeper collaboration.

The Challenge

As NoHo’s branded merchandise needs grew, so did the complexity of managing them:

• Rising costs: Year-over-year increases in merchandise expenses were straining budgets

• Vendor overload: Seven different vendors for packaging, coasters, uniforms, and more complicated invoicing and logistics

• Brand consistency issues: Previous vendors failed to match exact colors, leading to noticeable inconsistencies across properties where attention to detail is essential

The Solution

Stitchi provided NoHo Hospitality Group with a complimentary vendor audit, identifying opportunities to reduce costs on disposable merchandise purchased in bulk, such as wristbands, coasters, and food packaging.

Cost Optimization

Stitchi secured new supplier agreements that dramatically reduced per-unit costs. Wristband costs alone dropped 90%, with significant savings across other high-volume items.

Vendor Consolidation

Stitchi’s global supplier network allowed NoHo to consolidate purchasing from seven vendors into a single, self-service platform. A wide range of item types can now be accessed, customized, and reordered through one dashboard.

Brand Consistency

Stitchi connected NoHo with a vetted network of suppliers whose capabilities range from simple items like pens and matchbooks to products with complex specifications like coasters and food packaging. Working through a single partner ensured a cohesive brand experience across all products.

The Results

We’ve done branded merch before, but nothing like this. The jerseys weren’t just uniforms, they became conversation starters. Getting them delivered a week before the big Thanksgiving game allowed us to create an immersive holiday experience during one of the busiest times of the year.

It’s been a true partnership from day one. Stitchi brought us new ways to scale what we were already doing without losing the creativity or precision that our brand demands.

Through the collaboration with Stitchi, NoHo Hospitality Group achieved:

• 65% lower procurement costs across key merchandise categories, with wristband costs reduced by 90%

• 40% faster delivery through optimized supplier relationships

• Unified brand consistency across all properties and product categories

• New guest experiences with elevated, on-brand merchandise creating customer touchpoints and conversation starters

What’s Next

What started with a single creative idea has grown into a cross-property merchandising strategy. NoHo continues to partner with Stitchi to develop new branded merchandise, seasonal items, and guest experience touchpoints across their portfolio of venues.