Published Apr 13, 2024 ⦁ 9 min read
Personalized Corporate Gifts for Employees: A Guide

Personalized Corporate Gifts for Employees: A Guide

Giving personalized corporate gifts to your employees is more than just a nice gesture; it's a powerful tool for fostering a positive work environment and reinforcing your brand identity. Here's what you need to know in a nutshell:

  • Personal Touch Matters: Customizing gifts shows thoughtfulness and appreciation, strengthening the bond between employer and employee.
  • Know Your Team: Understand their likes and interests through surveys or HR data to choose gifts that resonate.
  • Gift Ideas: Consider branded office essentials, tech accessories, wellness items, eco-friendly products, or experiential gifts.
  • Stay Trendy: Use laser engraving, digital printing, or 3D printing for a modern touch.
  • Plan Your Program: Define goals, set a budget, choose gifts, and leverage technology for efficient management.
  • Real Impact: Case studies reveal that personalized gifts can significantly boost employee satisfaction and brand loyalty.

Remember to make it memorable, tailor gifts to individual preferences, and ensure every gift reflects your company's values for the strongest impact.

Conducting Employee Surveys

Asking your employees directly through surveys is a smart move. You can ask questions like:

  • What do you like to do for fun?
  • What kind of gift would you love to get?
  • Are there any gifts you've gotten before that you really liked?

Make sure the surveys are short and easy to fill out. You can even offer something small, like a gift card, to thank them for their time. Look for patterns in their answers to help you choose gifts that a lot of people will like.

Reviewing HR Data and Personnel Records

The HR department keeps track of lots of information about employees, like how long they've been at the company and what they've achieved. Working with HR, you might find great ideas for gifts. For example, you could pick special gifts for people who have worked hard or been with the company for a long time.

It's important to work together with HR and use this information carefully and respectfully. This way, you can find gifts that really mean something to each person.

Categories of Personalized Corporate Gifts

Corporate Gifts

Branded Office Essentials

Giving your employees things they can use at their desks, like notepads or desk organizers, is a great idea. You can make these items special by adding their names or your company's logo. Here are some good choices:

  • Notebooks and journals
  • Calendars and planners
  • Sticky note sets
  • Desk items like pen holders
  • Mousepads

These gifts are useful for everyday work and help show off your company's brand.

Tech Accessories

For employees who love technology, consider gifts like:

  • Phone cases with unique designs
  • Portable chargers with your company's logo
  • Bluetooth speakers and headphones
  • Stylus pens
  • Webcam covers

Tech gifts are practical and can match well with your company's image.

Wellness and Self-Care

Gifts that encourage a healthy lifestyle are always appreciated:

  • Water bottles and tumblers with their name
  • Boxes of snacks with your logo
  • Fitness trackers with their name engraved
  • Yoga mats with a custom design

These gifts help employees stay healthy and balance work with personal time.

Eco-Friendly and Sustainable

If your employees care about the environment, they'll love gifts like:

  • Reusable shopping bags
  • Recyclable food containers
  • Metal straws
  • Sets of bamboo utensils

These items are good for the planet and useful, too.

Experiential Gifts

Sometimes, the best gift is an experience, such as:

  • Subscriptions to online learning courses
  • Virtual classes for cooking or making drinks
  • Gift cards for spa services
  • Tickets to museums or other attractions

Experiences can offer a fun break or a chance to learn something new.

Personalizing gifts for your team is a great way to show them they're valued. Let's look at some cool ways to make gifts feel special and unique.

Laser Engraving

Laser engraving lets you add names, initials, or short messages to items. It's a neat way to make a gift feel more personal. You can use this method on many things, like drink bottles, notebooks, or luggage tags. It's precise, looks professional, and lasts a long time.

Digital Printing

With digital printing, you can put pretty much any picture or design on items like shirts, bags, or phone grips. It's a fun way to make each gift unique. You can even use pictures from company events or of the team, making the gifts extra special. This method is also good because it doesn't cost much, even if you're not making a lot of items.

3D Printing

3D printing is a cool, modern way to make custom gifts that stand out. You can create things that are just right for your brand, like unique awards, desk accessories, or even jewelry. It's all about using technology to make something one-of-a-kind.

Using these trends, you can find or make personalized corporate gifts that your employees will love. Whether it's through engraving, printing, or 3D printing, these gifts can make your team feel really appreciated.


Implementing a Corporate Gifting Program

Define Your Goals and Create Policies

Start by figuring out why you're giving gifts in the first place. You might want to make your employees happier, keep good relationships with clients, or get more people to know about your brand. Once you know your reasons, make some rules about:

  • How much you can spend on each gift
  • What kinds of gifts are okay to give
  • When to give these gifts
  • Making sure your gifts follow any important rules

Writing down these rules helps everyone know what to do as your gift program gets bigger.

Set Your Budget

After setting your goals, look at how much you've spent on gifts before and think about how many people you're giving gifts to. Remember to consider:

  • How many employees or clients will get gifts
  • How much you want to spend on each gift
  • How often you'll give gifts during the year

Make sure you have enough money for each person you're giving a gift to. Keep an eye on your spending to make sure you don't go over your budget.

Build Your Gift Selection

Choose a mix of gifts like company-branded items, gift cards, and fun experiences that fit your budget and what your recipients like.

Asking people what they want through surveys can help you pick the right gifts. Think about different types of gifts, how they look, ways to make them special, and how they fit with being good to the environment or society.

Change up your gift options every few months to keep things interesting.

Leverage Gifting Technology

Use a special software for corporate gifts to make things easier. Look for features that help with:

Sourcing and Customization

  • Deals with gift suppliers
  • Ways to design gifts with your logo
  • Checking that gifts are okay to give

Sending and Analytics

  • Planning when to send gifts
  • Keeping track of what recipients like
  • Tools to watch your budget
  • Reports on how well your gifts are doing

Using technology can help you manage your gift program smoothly and let you see how well it's doing.

Case Study Examples of Impactful Campaigns

Let's look at two real-life stories of companies that did a great job with giving personalized gifts to their employees and saw great results.

Hoppier - Employee Appreciation Gift Boxes

Hoppier sends special boxes to new employees, people celebrating work anniversaries, and during holidays. These boxes are filled with treats, items for taking care of oneself, and company-branded stuff that matches what each employee likes.

More than 30% of the people who got these boxes ended up referring someone to work at the company. Also, most people (over 80%) who received a box used what was inside. This shows that when employees get gifts that really feel meant for them, they feel more connected to the company.

SwagUp - Custom Branded Apparel

SwagUp makes custom clothes like shirts, jackets, and hats with company logos. They've worked with big names like Slack, Microsoft, and Netflix, sending out over half a million items. These clothes are given out at events, as a thank you to important customers, or to celebrate what employees have achieved.

Surveys tell us that more than 90% of the people who get this gear feel better about the company after getting it. This kind of gift makes people think more highly of the brand.

These stories from Hoppier and SwagUp show us that giving the right kind of personalized gifts can make a big difference. It can make employees more likely to recommend the company to others and help everyone feel better about the brand. Choosing gifts that really speak to what people like and care about is key.

Conclusion and Key Takeaways

Giving personalized gifts to your employees is a great way to show them they matter and to make your workplace feel more connected. Here's what you should remember:

  • Show You Care: Putting thought into making a gift special shows your employees you really appreciate them. This can make them more excited and dedicated to their work.
  • Tailor to Individuals: Try to understand what each employee likes. This way, you can give them something they'll really enjoy.
  • Bring Your Brand to Life: When you add your company's logo to gifts, it helps employees feel more connected to your brand.
  • Make It Memorable: Adding a personal touch to gifts makes them stand out. Employees will remember how the company made them feel valued.
  • Strengthen Bonds: When you take the time to personalize gifts, it helps build stronger relationships between your company and your employees. This can lead to them staying with the company longer and recommending it to others.

Choosing the right gifts shows you care about your employees and helps everyone feel like they're part of a team. Keep it personal, and you'll create lasting connections.

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