Stitchi brand guidelines.
Our brand guidelines help maintain consistency across all touchpoints and ensure our brand is represented authentically.
Logo & Wordmark
Our logo is the cornerstone of our brand identity. It should be used consistently and with care.
Primary Logo
Wordmark
Badge Icons
Badge 01
Badge 02
Badge 03When to use each logo.
Primary Logo
Use for main brand communications, websites, and marketing materials where space allows.
Wordmark
Use in horizontal layouts, headers, or when you need a wider logo format.
Badge Icons
Use for social media profiles, favicons, app icons, or small spaces where detail is limited.
Clear Space
Maintain a minimum clear space around all logo variations equal to the height of the letter "S" in the wordmark. For badge icons, use half the height of the icon as minimum clear space.
Minimum Size
Primary logo: minimum 24px height for digital, 0.5 inches for print. Wordmark: minimum 18px height for digital. Badge icons: minimum 16px for digital applications.
Color Palette
Our color palette reflects our brand personality—modern, approachable, and vibrant.
Primary Colors
Stitchi Black
HEX: #030712
RGB: 3, 7, 18
CMYK: 83, 61, 0, 93
Stitchi White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Accent Colors
Aloe
#BFD8D2
Sage
#729382
Squash
#F9B497
Maple
#EC7853
Sunrise
#EBD6B7
Pumpkin
#EFA34B
Gray Scale
Gray 100
Gray 300
Gray 500
Gray 700
Gray 900
Typography
Our typography system creates hierarchy and enhances readability across all brand communications.
Display & Headings
The merch agency.
Display - 60px / Bold / Line Height 0.9
Heading 1
H1 - 36px / Bold / Line Height 1.1
Heading 2
H2 - 24px / Semibold / Line Height 1.2
Heading 3
H3 - 20px / Medium / Line Height 1.3
Body Text
Large body text for important descriptions and introductory content that needs to stand out.
Body Large - 18px / Regular / Line Height 1.6
Regular body text for most content, articles, and general information throughout the site.
Body Regular - 16px / Regular / Line Height 1.5
Small body text for captions, metadata, and secondary information.
Body Small - 14px / Regular / Line Height 1.4
Voice & Tone
Our brand voice reflects who we are as a company and how we communicate with our audience.
Our Voice
- Expert & Knowledgeable: We're the professionals you can trust for all your merchandise needs.
- Approachable & Friendly: We make the complex simple and are always here to help.
- Solution-Oriented: We focus on solving problems and delivering results.
How We Communicate
- Use clear, concise language that's easy to understand
- Focus on benefits and outcomes, not just features
- Be confident but not boastful
- Use active voice and action-oriented language
Usage Guidelines
Guidelines to ensure consistent and appropriate use of our brand elements.
Do
- ✓Use the logo at appropriate sizes with adequate clear space
- ✓Maintain the original proportions of the logo
- ✓Use brand colors as specified in the palette
- ✓Ensure sufficient contrast for accessibility
- ✓Use typography hierarchy consistently
Don't
- ✗Stretch, skew, or distort the logo
- ✗Change the colors of the logo
- ✗Place the logo on busy or low-contrast backgrounds
- ✗Use outdated versions of brand elements
- ✗Combine brand elements in unapproved ways
Brand assets download.
Download official Stitchi brand assets for your projects. All files are available in multiple formats for print and digital use.
Questions about our brand?
Need clarification on brand usage or have questions about these guidelines? Our team is here to help.