Published Apr 7, 2024 ⦁ 14 min read
Personalised T Shirts for Business: Branding Basics

Personalised T Shirts for Business: Branding Basics

Personalized t-shirts are a cost-effective and dynamic way to boost your business's brand visibility and foster team unity. Here's a quick rundown of what you'll discover in this article:

  • Why personalized t-shirts are beneficial for businesses: They increase brand visibility and build team unity.
  • Key considerations for your t-shirt branding strategy: Define your goals, identify your target audience, and decide on design elements.
  • Choosing t-shirt quality and styles: Understand the pros and cons of different materials and select the right fit and style for your brand.
  • Customization techniques: Explore options like screen printing, embroidery, and patches to find what best suits your design needs.
  • Effective distribution strategies: Utilize giveaways, employee apparel, and fulfillment services to spread your brand further.
  • Measuring campaign success: Assess the impact of your t-shirt campaign through sales growth, social media impressions, and employee feedback.

This article aims to provide a comprehensive guide on leveraging personalized t-shirts for business branding, from planning and production to distribution and impact assessment. Whether you're looking to improve brand recognition, enhance team cohesion, or simply explore new marketing avenues, personalized t-shirts offer a versatile solution.

Increasing Visibility

When people wear t-shirts with your business logo, it's like they're walking around with a sign that shows off your brand. The more they wear these shirts, the more people see your logo.

Here's why that's good:

  • Seeing your logo often helps people remember your business.
  • Friends and family who see the shirts might get curious and check out your business.
  • If people share pictures wearing your shirts on social media, even more people will see your brand.

Choosing good-quality shirts that look nice means people will wear them a lot, giving your brand more exposure over time.

Building Team Unity

Giving your team custom t-shirts can make them feel more connected to each other and your business.

Here's how it helps:

  • Wearing the company's shirts makes employees feel important and part of something bigger.
  • It's easier to feel like a team when everyone is dressed alike at events or meetings.
  • These shirts can start conversations about your business in a natural way.
  • Employees might feel prouder of their work and where they work.

If your shirts also show logos from partners or charities you support, it can make the feeling of being part of a team even stronger.


Stitchi is a company that helps you make custom shirts and other items with your logo or design.

Here's what they offer:

  • They use nice materials, so the shirts feel good to wear.
  • You can choose from different styles, like t-shirts, sweatshirts, hats, and bags.
  • You can put logos, names, or pictures on them.
  • If you order a lot, they'll give you a discount.
  • They have an online store setup, so it's easy to sell your branded items.

With Stitchi, making and selling custom shirts to get your brand out there and bring your team together is straightforward.

Crafting Your T-Shirt Branding Strategy

Defining Your Goals

When you start a t-shirt campaign for your business, the first step is to figure out what you want to achieve. This could be things like:

  • Making more people aware of your brand
  • Getting customers more involved and loyal
  • Launching a new product or service
  • Creating a stronger sense of team among your workers
  • Supporting a good cause

Knowing your goals helps you make better choices about what to say on your shirts, how to design them, where to give them out, and how to tell if your campaign worked.

Identifying Your Target Audiences

Next, think about who you want to see wearing your t-shirts. This might include:

  • Your employees
  • People who already buy from you
  • Potential new customers
  • People at special events
  • Your followers on social media

Understanding who your shirts are for helps you tailor the design and message so it hits home with them.

Design Elements

When putting your brand on t-shirts, pay attention to things like:

  • Where to put your logo (like on the front, back, or sleeve)
  • Adding pictures or drawings
  • Choosing colors that match your brand
  • Picking the right font style
  • Maybe adding a catchy phrase or quote

You'll want to work with designers who know how to make your ideas look good on clothes. Stitchi offers design help specifically for this, helping you get your logo and message just right on t-shirts, hats, bags, and more.

Selecting T-Shirt Quality and Styles

When picking out t-shirts for your business, it's important to think about what they're made of and how they fit. This helps you find the best match for your brand and budget. Let's break down the main points:

Materials Comparison

Material Pros Cons
100% Cotton Soft, feels good, soaks up sweat Can shrink, lose color, get wrinkly
100% Polyester Lasts long, keeps shape, doesn't wrinkle much Might feel rough or keep smells
Cotton/Poly Blends Good mix of both fabrics' benefits Not as soft as pure cotton
  • Cotton is comfy and natural but needs more care.
  • Polyester is easier to keep looking good but might not feel as nice.
  • Blends offer a middle ground, being fairly durable and still comfortable.

Think about what the shirts will be used for, how you want your brand to look, and how much you want to spend when choosing materials.

Style and Fit Options

There are a few basic sizes:

  • Unisex or men's
  • Women's
  • Kids'

And, shirts can fit in different ways:

  • Loose, which is more relaxed
  • Fitted, which is tighter and shows off the shape more

Go with looser shirts for a laid-back brand feel. Choose fitted shirts if you want to make your logo stand out, like for sports teams or brand reps.

Having different sizes and shapes of shirts means everyone can find one that fits well. When shirts fit right and feel good, people wear them more. This means more folks see your brand.

Applying Customizations

Screen Printing

Screen printing is a way to add designs like logos or words to t-shirts. It uses a special screen to put ink onto the shirt.

It's good for:

  • Bright designs with solid colors
  • Simple pictures or words
  • Big designs
  • Making lots of shirts with the same design

It's usually cheaper if you're making a lot of shirts because once the screen is made, printing more shirts doesn't cost much.

But, it's not great for very detailed designs with lots of shades because the screen can only handle simple patterns.


Embroidery is when you use a machine to stitch a design onto a shirt. It makes the design pop out a bit.

It's best for:

  • Detailed logos
  • Small design elements
  • A raised look
  • Adding designs to hats, bags, and jackets

Embroidery is more precise for small, detailed designs. It looks a bit fancier.

The downside is it can be expensive for just a few shirts because setting up the design costs money. Also, big designs can be tricky and pricey.


Patches are pieces of embroidered fabric you can attach to clothes. They're flexible for adding your brand to different items.

They're great because:

  • You can put them anywhere
  • You can move them to other clothes
  • They add an interesting look with different shapes
  • You can use many patch designs together
  • They're good for small orders

When using patches, think about:

  • The size of the patch - too big or too small can look odd
  • Where to put them - choose spots that make sense and are easy to see
  • The edge of the patch - a border can make it stand out
  • The back of the patch - decides if you iron or sew it on

Patches let you be creative with where and how you show your brand on clothes.


Distributing Your Branded T-Shirts

Handing out your business's custom t-shirts is a smart move to help more people know about your brand. But, it's important to have a plan for sharing them in a way that gets you the most attention. Here are some simple strategies to get your shirts out there:

Giveaways and Events

  • Have a spot at business gatherings and fairs. Give t-shirts to people who show interest in what you do.
  • Help out at community happenings like fun runs or local festivals. Offer t-shirts as part of your support.
  • Run competitions on social media platforms. Send t-shirts to the winners.

Giving away t-shirts can make people excited and encourage them to talk about your brand online when they receive their shirt.

Employee Apparel

  • Give shirts to new team members to make them feel welcomed.
  • Have days where everyone wears the company shirt to lift spirits.
  • Give special shirts to your best workers as a reward and motivation.

Employees are great for spreading the word about your brand. When they wear your shirts, they naturally talk about your business with others.

Stitchi Fulfillment

Stitchi Fulfillment

Stitchi can take care of storing and sending your custom shirts all over the world. Here's what they offer:

  • They'll keep your shirts in their warehouse, making it easy to send them out when needed
  • They have an online store setup that makes it simple to order more shirts or sell them
  • Their global shipping can save you money on sending shirts to different places
  • You won't have to spend as much time worrying about where your shirts are or when they'll get to where they need to go

Using Stitchi's services can make it a lot easier to get your shirts to anyone, anywhere they need to go.

Measuring Campaign Success

Sales and Lead Growth

To find out if your t-shirt campaign was a hit, check things like:

  • How much your sales went up compared to last year or the last few months
  • If you got more people interested or asking about your business than before
  • Did a higher percentage of these interested people end up buying something?

Also, keep an eye on:

  • Whether customers mentioned the shirts when they got in touch or during purchase
  • Which products sold more after you started giving out t-shirts

Seeing actual numbers can tell you if the shirts really helped bring in more money or new customers.

Social Media Impressions

When your shirts pop up in social media posts, look at:

  • How many likes, comments, and shares those posts get
  • Any increase in followers on your social media pages
  • More people visiting your social media profiles or website

A lot of activity around your shirts means they caught people's attention, which is great for getting your brand out there.

You can also check:

  • What folks are saying about your brand when they post about the shirts
  • If popular social media users or influencers are sharing your shirts

This tells you if people like your message.

Employee Feedback

What your team thinks about the shirts can show if they helped boost team spirit.

Ask them things like:

  • How much do you like the shirts, on a scale from 1 to 10?
  • Do the shirts make you feel more connected to your coworkers?
  • Are you happier to wear something with our logo?

Look for better scores over time and more thumbs-up. Comments about the shirts making the team feel closer or prouder are also good.

Also think about:

  • How often your team wears the shirts
  • Any fun pictures or stories they share while wearing them

When your staff is happy to show off your brand, it means you're building a strong team feeling.


Making t-shirts with your business logo is a smart move. It's a simple way to let people know about your company. When your team and customers wear these t-shirts, they help spread the word. Plus, it's a cool way to make everyone feel like they're part of something special.

Here's what we learned:

  • T-shirts are a cheap and easy way to show off your brand. They can be worn anywhere, getting your message out to lots of people. Thanks to new printing tech, you can order just a few or a bunch without hassle.
  • Pick good materials and the right fit to make sure the shirts are comfortable and last long. This means people will wear them more often.
  • Use screen printing, embroidery, or patches to put your design on the shirts. Think about what works best for your design and budget.
  • Hand out your shirts at events, give them to your team, and use services to help send them out. Check if your t-shirt campaign is working by looking at sales, what people say on social media, and how your team feels about the shirts.

Custom t-shirts can really help your business stand out and bring people together. Using a service like Stitchi makes it easy to get your shirts made. Good quality t-shirts that people actually wear can make a big difference in getting your brand noticed. Use them wisely to connect with more people and make your brand stronger.

What do you need for a custom t-shirt business?

To kick off a custom t-shirt business, you should have:

  • Printers for putting designs and logos on shirts
  • Computers with design software to craft your designs
  • Transfer paper for designs that will be heat pressed onto shirts
  • A heat press machine for applying designs to clothes
  • A vinyl cutter to create designs from heat transfer vinyl

Basically, you need the tools for printing or pressing your designs onto t-shirts and the tech to create those designs.

How profitable is custom t-shirt business?

Making custom t-shirts can bring in a good amount of money if you do it right. You might see profit margins between 30% to 50%. What affects your profits includes:

  • How good and unique your designs are
  • How much it costs to make and how much you sell them for
  • How many people want to buy your shirts and how many others are selling similar things
  • How well you get the word out about your shirts and build your brand

With cool designs and smart production, there's potential to make a solid income.

How to make personalized t-shirts?

Here are some methods to create custom t-shirts:

  • Using companies that print shirts on demand
  • Using iron-on transfer paper
  • Using machines that print directly on garments
  • Using materials and cutters for heat transfer vinyl
  • Using dye sublimation printing
  • Using embroidery machines
  • Using equipment for screen printing

Starting with print on demand services or transfer papers is easy. For making a lot of shirts, you might want to get your own printing, screen printing, or embroidery equipment for more control and profit.

Do I need to trademark my t-shirt design?

It's not always necessary to trademark your t-shirt design, but here are some steps to protect your work:

  • Make sure to use your own brand name or logo on your designs
  • Consider registering your brand name/logo as a trademark
  • Think about copyright protection for unique images
  • Try to sell only through your own channels

These steps can help you prove you own your designs and take action if someone uses them without permission. Talking to a lawyer who knows about intellectual property can give you the best advice.

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