Published Apr 10, 2024 ⦁ 15 min read
Get Logo Printed on Clothing: Marketing Strategies

Get Logo Printed on Clothing: Marketing Strategies

Getting your logo printed on clothing is a savvy marketing move that can significantly boost your brand's visibility and recognition. Here's why it's effective and how you can do it:

  • Mobile Advertising: Clothes with your logo act as walking billboards.
  • Cost-Effective: A one-time investment in logo-printed apparel continues to advertise your brand without ongoing costs.
  • Expanded Audience Reach: Your brand can catch the eye of potential customers beyond your usual marketing channels.
  • Boosts Brand Loyalty: Wearing your brand creates a sense of community and loyalty among customers.

When choosing apparel, consider items that will be frequently worn and seen, such as T-shirts, sweatshirts, hats, and bags. Pay attention to the design of your logo to ensure it's visible and memorable. There are various printing techniques available, each with its pros and cons, including screen printing, digital printing, embroidery, dye sublimation, and direct to garment printing.

Incorporating logo-printed apparel into your marketing strategies can be done through giveaways, employee uniforms, events, contests, and more. Promoting your brand on social media and measuring the campaign's impact are also crucial steps to ensure success. With careful planning and execution, logo-printed clothing can be a powerful tool in your marketing arsenal.

Mobile Advertising

When someone wears your branded clothes, they're basically carrying your ad everywhere they go. This means more people see your brand without you having to spend more money. It's like having a walking billboard.

Cost-Effective Strategy

Spending money on clothes with your logo is an upfront cost. But, it keeps working for you long after that. You don't have to keep paying for ads online or on TV. This makes it a cheaper way to get your brand out there over time.

Expanded Audience Reach

Clothes with your logo can catch the eye of people who might not usually notice your marketing. Plus, it can get people talking about your brand, helping you reach even more folks.

Boosts Brand Loyalty

When people wear your brand, they feel more connected to it. This makes them more likely to stick with you and feel like they're part of something special. It's a good way to keep customers coming back.

Choosing Apparel for Logo Printing

When you're picking out clothes to put your logo on, think about items that fit well with what your brand is all about and will get your logo seen by lots of people. Here are some of the best choices:


T-shirts are great because everyone wears them all the time. You can put your logo big on the front or back. Think about:

  • Regular round necks and V-necks in different colors
  • Comfy materials like cotton or mixes
  • Sizes for everyone - kids, women, and men


Sweatshirts and hoodies are cozy and great for wearing anytime. They're good for:

  • Keeping warm outside or at events when it's chilly
  • Showing off a big logo on the front or back
  • Choosing bright colors to stand out

Hats & Headwear

Hats are perfect for sunny days and keeping your logo in sight. You can pick from:

  • Baseball caps - they're adjustable and come in many colors
  • Warm beanies for cold weather


Bags are like carrying your logo around for everyone to see. Some good choices are:

  • Tote bags - big, easy to wash, and you can use them again and again
  • Backpacks - keep your hands free
  • Duffel bags - lots of room for stuff, great for travel

When choosing clothes for your logo, think about the material, how it fits, and if people will want to wear it a lot. Pick colors that match your brand and look for items that people will use often. Work with a company that knows about printing logos to see all the options.

Logo Design Best Practices

Designing a good logo for clothes can make your brand more noticeable. Here are some key tips:

Bold Typography

Pick fonts that are thick and easy to read. Thin or fancy fonts might not show up well.

  • Choose simple fonts without extra decorations, like Arial or Helvetica.
  • Make sure the font is bold and big enough to be seen from far away.
  • The letters should be big enough to read easily on clothes.

Size and Placement

Put your logo where people can see it easily.

  • Good spots are on the front, back, or sleeves of shirts for people to see all the time.
  • Make the logo big for better visibility.
  • Don't crowd the logo; leave some space around it.

Color Scheme

Use colors that stand out against the color of the clothes.

  • Black, white, and bright colors are easy to see.
  • Make sure the logo colors look good with the color of the clothing.
  • Stick to 2-3 colors to make the logo pop.

Simple, bold logos that are easy to see work best on clothes. Design your logo to be easy to remember and to match your brand for the best effect.

Printing Techniques Comparison

When you want to get your logo on clothing, there are a few different ways to do it. Each method has its own pros and cons.

Printing Method Cost Min. Order Colors Durability
Screen Printing $ Low Multi High
Digital Printing $ Low Full Med
Embroidery $ High Limited High
Dye Sublimation $ High Full Low
Direct to Garment $ Low Full Low

Screen Printing

  • Good for lots of shirts at once
  • Can use many colors
  • Lasts a long time
  • You need to order a bunch to get a good deal

Digital Printing

  • Can print lots of colors
  • You don't have to order a ton
  • Works on any color shirt
  • Not as tough as screen printing
  • Costs more for each shirt


  • Really lasts a long time
  • Looks fancy with a raised design
  • Costs more to start and you have to order more
  • Can only use certain colors

Dye Sublimation

  • Super clear pictures
  • Not as long-lasting
  • Needs special fabric
  • You have to order a lot

Direct to Garment

  • Great for a few colorful shirts
  • Feels soft
  • Doesn't last as long
  • No extra fees or big orders needed

Each of these methods has its place depending on what you're looking for, like how many shirts you need, how long you want them to last, and how many colors you want to use. Whether it's for brand promotion, custom apparel, or event giveaways, picking the right printing technique can really help your logo stand out.

Integrating Logo Apparel into Marketing Campaigns

Using clothes with your logo for marketing can really help get your brand noticed. By giving away branded clothes, having your team wear them, or using them as prizes, you can reach more people, get them interested in your brand, and keep them coming back. Here's how to do it right:


  • Look for places where lots of people gather or where you'll find the kind of folks who'd like your brand. Give them free shirts, hats, etc.
  • Make some special clothes that you only give away for a short time. This can make people excited and talk about your brand.
  • Offer free clothes as a reward for people who sign up for your emails, download your app, or do something else you want.

Employee Uniforms

  • Give your staff clothes with your logo to wear when they're working. This keeps your brand looking the same everywhere.
  • Choose uniforms that are comfortable and look good so your team is happy to wear them.
  • Letting your team add a personal touch to their uniforms can make them happier and feel more together.


  • Make special shirts or other items for big events. This can get people excited before the event and help them remember it afterward.
  • Selling clothes at your event can bring in extra money. Make sure the prices are good so lots of people buy them.
  • Give special clothes to people who speak at your event or are important guests to thank them.


  • Use clothes with your logo as prizes for contests on social media or other activities.
  • This can get a lot more people to join in and talk about your brand.


  • Set up a temporary spot like a booth or pop-up shop and give out clothes. Add fun activities too.
  • This makes people notice your brand and associate it with good times.
  • You can also get people's contact info in exchange for clothes, which helps with future marketing.

Using clothes with your logo in your marketing in smart ways can give you a big return for not a lot of money. Keep track of what works best and do more of that.


Promoting Through Social Media

Social media is a great place to show off your logo clothes and get more people to notice your brand. Here's how to make the most of it:

Styling for Social Media Posts

  • Put together outfits that look good and make sure your logo is easy to see.
  • Use simple backgrounds so your clothes stand out. Plain colors or gentle patterns are best.
  • Have people model the whole outfit to show how it fits into everyday life.
  • Take pictures in natural light for the best look.

Captions That Spark Engagement

  • Tell the story of your logo or what your brand stands for.
  • Mention if buying your clothes helps any causes to connect with your audience.
  • Ask questions to get people talking and sharing.
  • Show happy customers wearing your clothes to build trust.

Hashtag Strategies

  • Look up hashtags that fit your brand, where you are, or any causes you support. Use a variety of them.
  • Make a special hashtag for your brand and encourage people to use it when they post pictures in your clothes.
  • Keep an eye on hashtags to find new people to talk to.
  • Use ads to show your logo clothes to more people. Pick posts that already do well and pay to share them more.
  • Make ads that show off your clothes and target them at people similar to your current customers.

Influencer Partnerships

  • Give your clothes to influencers who care about what you do and can talk about it naturally.
  • Work out deals for them to show your clothes in their posts. Make sure they share your values.

Using social media smartly can help more people learn about your brand through your logo clothes. Keep it real and focus on sharing stories and pictures that get people interested. Watch what works and do more of that.

Measuring Campaign Impact

Finding out if your logo clothes campaign worked well is important. It helps you know what's effective and guides your next steps. Here's what to look at and how:

Brand Awareness

  • Social media views: Keep an eye on how many people see your posts about your branded clothes. This tells you how much your brand is getting out there.
  • Talking about your brand: Use tools to see how often people mention your brand or use your hashtags. More talk means more people are noticing you.


  • Interactions on social media: Look at likes, shares, and comments compared to how many people saw the post. More interaction means people are really interested.
  • Asking about your products: Notice if more people ask about buying your products during the campaign. This shows they're engaged.


  • Joining your email list: Check if more people sign up for your emails when you run a campaign. Compare this to other times.
  • Buying stuff: See if sales go up during or after your campaign, both from new and returning customers.


  • Making more money: Figure out if you're earning more because of the campaign. Compare this to how much you spent.
  • Cost per new lead/customer: Work out how much you spent for each new person interested in your brand. This helps understand the campaign's value.

Measurement Tools

  • Google Analytics: Use this to see if more people visit your website when you run a campaign.
  • UTM campaign tags: Make special tags for your campaign to track what actions people take on your site.
  • Affiliate links: For giveaways, use links that let you track what happens afterward.
  • CRM: Keep track of new contacts and sales in your CRM and mark them with the campaign's name.

Compare how well this campaign did to your past ones. Look at how much engagement, conversions, and interest in your brand went up. Keep an eye on these things over time to get better at what you do.


Putting your logo on clothes is a smart, budget-friendly way to get more people to notice your brand. Clothes with your logo act like moving signs, showing off your brand wherever people go. Stitchi makes it easy to pick and design clothes and accessories with your logo, taking care of making and sending them out for you.

Benefits of using clothes with your logo for your marketing include:

  • It's an affordable way to advertise and promote your stuff
  • Helps more people learn about your brand
  • Makes people feel more connected to your brand
  • Helps sell more of your products

Stitchi Products

Stitchi Products

Stitchi has a lot of different clothes and accessories you can put your logo on, like:

  • T-Shirts
  • Sweatshirts & Fleece
  • Hats & Headwear
  • Bags & Accessories

Check out Stitchi's website to see all the choices for putting your logo on stuff.

Design Services

Design Services

You can work directly with Stitchi's design team to come up with and fine-tune your logo. You can start with designs they already have or make something totally new.

Get a Custom Quote

Get a Custom Quote

Talk to someone from Stitchi to figure out what you need for your logo clothes. They can give you prices based on how much you're ordering, what you're getting, and your design.

How do I put my logo on clothing?

You have a few options for adding your logo to clothes, including:

  • Screen printing: This method uses a special screen and ink to print your logo onto the fabric. It's great for making a lot of items at once and can handle colorful logos.

  • Heat transfer vinyl: You cut your logo from a special vinyl material, then use heat to stick it onto the garment. This method works well for small orders.

  • Embroidery: This technique sews your logo onto the fabric with a machine. It gives a nice raised look and can be done on almost any type of clothing.

  • Direct to garment printing: This uses a printer to apply the logo directly onto the fabric. It's good for small batches or single items.

How to print your own logo on shirts?

To print your logo on shirts at home, follow these steps:

  1. Get some transfer paper for t-shirts and an inkjet printer.

  2. Print your logo as a mirror image onto the transfer paper.

  3. Cut out the logo, place it face down on the shirt, and cover it with a pillowcase.

  4. Iron over the design with a hot iron for about a minute.

  5. Wait for it to cool, then peel off the paper. Your logo should be on the shirt now.

How do I make my Tshirt business stand out?

To make your t-shirt business stand out, try these tips:

  • Build a strong brand with a unique logo and design style that speaks to your target audience.
  • Share your brand's story and what makes it special.
  • Focus on quality, from the materials you use to how the shirts are printed.
  • Offer unique designs that show off your brand's personality.
  • Give great customer service and make shopping with you a great experience.
  • Promote your brand on social media, through influencers, and at events.

What is the goal of the t-shirt business?

The main goals of a t-shirt business are:

  • To make money by selling t-shirts
  • To get new customers and sell more shirts
  • To create a well-known brand
  • To reach more people through different channels
  • To keep customers coming back by offering great products and service
  • To stay on top of trends and new ideas in the industry
  • To grow the business over time

The focus is on creating cool t-shirts that people want to buy and using smart marketing to sell them.

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