Published Apr 2, 2024 ⦁ 12 min read
Custom Shirts for My Business: Design Tips

Custom Shirts for My Business: Design Tips

Looking to boost your business's visibility and create a memorable brand presence? Custom shirts are your go-to solution. Here's a concise summary of what you need to know to get started:

  • Understand Your Brand: Use your logo, main colors, and slogans to reflect your brand's identity.
  • Design Tips: Opt for compelling images, strategic use of color, and clear typography. Placement matters, so think about visibility.
  • Fabric and Style: Choose comfortable, durable materials that match your brand's personality and the wearing environment.
  • Printing Techniques: Screen printing, DTG, embroidery, and sublimation each have their benefits depending on your design and order size.
  • Unique Branding Elements: Custom neck labels, sleeve badges, and branded packaging can elevate your shirts.
  • Quality Checks: Always get samples first to ensure everything looks as expected.
  • Evolving Designs: Keep your designs fresh by aligning them with different campaigns, exploring new themes, and considering limited edition releases.

Whether you're promoting a new product, dressing your team for an event, or selling branded merchandise, custom shirts can significantly impact your marketing strategy. Remember to prioritize quality and design to turn your customers into walking billboards for your brand.

Design Principles for Impactful Custom Shirts

Prioritize Compelling Images Over Text

When making custom shirts for your business, go for a big, clear picture that shows what your brand is all about. Instead of filling your shirt with lots of words, use a strong logo or picture that stands out. Keep everything else simple so that your main image pops. If you need to add words, make them short and strong so they add to your design without making it too busy.

Strategic Use of Color and Contrast

Colors can make people feel certain ways, so pick ones that fit your brand. Use bright colors if you want to grab attention or softer colors for a more professional look. Make sure there's a good difference between the colors of your design and the shirt so everything is easy to see. White or light shirt colors usually make designs stand out more.

Typography Matters

The type of font you choose is really important. Pick fonts that are easy to read and fit with your brand's style. Think about how big the letters are and how much space is between them so that your message is clear but not too crowded.

Optimal Placement for Visibility

Where you put your design on the shirt matters. You can put it on the front, back, sleeves, or near the heart. Think about where people will see it best. For example, if you're using the shirt for a business event, you might want your message on the front and back for more people to see it. Make sure your brand's logo or name is big enough to notice no matter where you place it.

Choosing Fabric and Style

When picking out the material for your custom shirts for your business, go for something that feels good to wear and keeps you cool. Here’s a quick look at some good choices:

100% Cotton

Cotton shirts are strong and let your skin breathe. They feel soft and comfy, making them great for wearing all day at work events or trade shows. Plus, cotton looks and feels a bit fancy.

Cotton Blends

Mixing cotton with materials like polyester makes the shirts lighter, dry faster, and not shrink as much. A common mix is half cotton, half polyester, which is also easy on the wallet.

Bamboo Fabric

Shirts made from bamboo are super soft and help keep you dry by pulling moisture away from your skin. Bamboo is also good for the planet because it's a plant that grows back quickly.

Recycled Materials

Choosing shirts made from recycled plastic bottles helps cut down on waste and is better for the environment. There are also other green options like organic cotton and hemp.

Match Your Brand Personality

Think about whether your brand is more classic or modern, formal or laid-back. For instance, a button-down shirt looks more professional, while a baseball tee is more relaxed and fun.

Suit the Wearing Environment

Pick materials that work well where the shirts will be worn. If it’s going to be hot or there’s a lot of moving around, choose fabrics that breathe well and keep moisture away.

By considering what your shirts feel like to wear and how they match your brand, you can make sure they do a good job showing off your business while keeping everyone comfortable. Going for soft, breathable, and earth-friendly materials is a smart move.

Printing Techniques and Their Impact

Comparing Printing Methods

When you're making custom shirts for your business, you have a few printing methods to choose from. Let's look at some popular ones and what they're good for:

Screen Printing:

  • Great for designs that aren't too complicated, like big shapes or thick lines
  • Makes colors look bright and stand out
  • Can be used on all kinds of shirts
  • Good for large orders of 50 or more shirts
  • Not the best choice for designs with lots of details or pictures

Direct to Garment (DTG):

  • Prints right onto the shirt with special printers
  • Best for detailed designs with lots of colors
  • Colors look natural and the print feels soft
  • Good for small orders or unique designs
  • Costs more for each shirt than screen printing


  • Sewing the design onto the shirt for a textured look
  • Good for logos, words, and simple pictures
  • Makes shirts look fancy and lasts a long time
  • Can't be used for photos
  • Costs more for each shirt than printing


  • Puts dye into the fabric for full-shirt designs
  • Designs look very clear and are part of the shirt
  • Feels soft because the dye blends with the fabric
  • Best on light-colored polyester shirts
  • Doesn't work as well on 100% cotton shirts

The best method depends on your design, how many shirts you need, your budget, and the shirt styles you like. A print shop can help you pick. You can also mix methods for different needs.

The Role of Image Quality

It's important to use high-quality images, at least 150 DPI, for clear and sharp prints. Images with less than 72 DPI can look blurry and bad when printed. Here's why high-quality images matter:

  • Sharp details: Small parts of your design look clean.

  • No distortion: Your design won't look stretched or squished.

  • Vibrant colors: Colors look rich and true to life.

  • Crisp gradients: Smooth transitions in your design.

  • Photorealistic effects: Pictures look clear, not grainy.

High-quality images let you make your design bigger without losing detail. This helps your shirts look their best with modern printing. Make sure to use good images and check them with editing tools to make them print-ready. Your printer can help make your images perfect for printing. Spending a bit more on good images makes your custom shirts look amazing.

Bella + Canvas Unisex Jersey Short Sleeve Tee

The Bella + Canvas Unisex Jersey Short Sleeve Tee is a top pick for its comfortable, light fabric made mostly from bamboo. Here's what makes this shirt a good choice:

Soft and Cool to Wear

  • It's 95% bamboo viscose and 5% spandex
  • Bamboo fabric feels very soft and keeps you cool
  • Good airflow means you won't get too hot

Lasts a Long Time

  • The way it's made stops it from stretching out of shape
  • Built to not twist around when you wear it
  • Stays looking good even after many washes

Fits Well

  • Sizes for everyone
  • Not too tight or too loose
  • Has a round neck and short sleeves

Good for the Environment

  • Bamboo grows fast and doesn't need harsh chemicals
  • Making bamboo into fabric uses less water than cotton does

This shirt is great for putting your design on because the bamboo fabric is smooth, making colors look sharp and bright. It's also strong, so your design will last a long time. Plus, it's a green choice.

If you're creating custom shirts for your team, an event, or to promote your business, the Bella + Canvas bamboo tee is a solid option. It's comfortable, making it easy for anyone wearing it to help get your business noticed.


Incorporating Unique Branding Elements

Adding special branding touches to your custom shirts can really help your business stand out. Here are some simple ways to do that:

Custom Neck Labels

  • Instead of a regular tag, sew in a label with your business logo and info
  • Make sure the label is made of comfy material
  • You can put the label inside the neckline, either in the front or back

Printed Sleeve Badges

  • Add a small cloth badge with your logo to the sleeves
  • Stick them on the upper arm so people can see them easily
  • You can shape the badges like circles, diamonds, or any shape you like

Branded Packaging

  • Use bags with your brand colors and logo to pack your shirts
  • Add a catchy line, your social media, or a special deal on the bags
  • If your business cares about the environment, pick bags made from recycled plastic
  • Close each bag with a ribbon that has your brand on it for a nice touch

Matching Buttons and Zippers

  • Get buttons that have your company logo or symbol
  • Choose zippers in colors that go with your brand
  • Adding these to shirts or hoodies makes them look unique

By adding these custom touches like neck labels, sleeve badges, special packaging, and unique buttons or zippers, your shirts won't just be another piece of clothing. They'll help people remember your brand, especially at events or out in public. Keeping your visual style consistent from the shirt design to how it's packaged and presented is key for getting your brand noticed.

The Importance of Samples and Quality Checks

Before you order a bunch of custom shirts for your business, it's smart to ask for a few samples first. Here's why:

Validate Designs and Specifications

Seeing samples lets you check if:

  • The sizes and shapes are what you expected
  • The material feels nice and works well
  • The printing looks good and stands out
  • Your logos and text are in the right spots
  • The colors are just right

If something's off, it's easier to fix it now rather than later when you have a whole lot of shirts.

Confirm Quality Standards

Looking at samples helps you see if the shirts are made well. Look for:

  • Clear, sharp images
  • Neat edges
  • Everything lined up right
  • The print spot is the same on all shirts
  • Bright, true colors
  • Good sewing
  • No fabric problems

If you find any issues, you can talk to the shirt maker before they make a lot more.

Test Durability

Try wearing and washing the samples a few times. You'll see how they handle real use. Check if:

  • The fabric stays smooth
  • The prints don't peel or fade
  • Colors stay bright
  • Shirts don't get smaller or bigger
  • The sewing holds up

This way, you know your shirts will last even after lots of wears.

Build Confidence for Scaling

After checking the samples and making sure they're good, you can confidently order more. Fixing problems in samples means you won't have those issues when you order a lot.

Getting a few samples, checking them carefully, and making changes makes sure your big order of shirts turns out just how you want. It's a key step in making custom shirts for your business that people will remember and love to wear.

Evolving Your Designs Over Time

It's important to keep your custom shirt designs interesting and new to keep people's attention on your brand. Here's how you can do that:

Match Shirts to Campaigns and Seasons

  • Make special shirts for big events or new product introductions. Use colors and designs that go with the theme of the event.

  • Come up with shirt designs for different holidays and times of the year. This gives people a new reason to wear your brand's shirts.

  • Stop making those specific designs when the event or season is over. This makes the shirts more unique and something people might want to collect.

Explore New Themes and Styles

  • Every once in a while, like every 6-12 months, try out new colors, designs, types of shirts, and ideas. This keeps your shirts interesting.

  • Think about new shirt ideas that match what's happening in your industry or area. Special local events can be great inspiration.

  • Let your team or your customers help pick new designs by voting or having a contest. You can give prizes to the best ideas.

Use Limited Edition Releases

  • Make a small number of special design shirts and tell people they are only available for a short time.

  • Put numbers on each shirt, like '1 of 100', to show it's rare. This makes people more interested.

  • When these limited shirts sell out quickly, it gets people excited about what you'll come up with next.

Give Away Free Shirt Samples

  • Now and then, make a few shirts with a new design to give away for free.

  • Post pictures on social media of people wearing these shirts and ask what others think.

  • This is a good way to see if people like a new design before you make a lot of them.

Keeping your shirt designs fresh with new ideas, special editions, and getting feedback helps keep people interested in your brand for a long time.


Key Tips for Making Great Custom Shirts

Making custom shirts for your business, for things like events or to spread the word, is a smart and fun way to get noticed. When you design your shirts well, they can really make people look and talk about your brand.

Here are the main points we talked about:

Know Your Brand and Who You're Talking To

  • Figure out what your brand is all about and what makes it special. Use this to guide your shirt design.
  • Find out what kinds of shirts, colors, and designs the people you want to reach actually like.
  • Make sure your shirts show off your brand's style while also hitting the mark with your audience.

Make Your Design Stand Out

  • Choose big, clear pictures over lots of words.
  • Pick colors that people connect with your brand.
  • Use fonts that are easy to read and fit your brand's vibe.
  • Think about the best place to put your design on the shirt so people see it.

Best Ways to Bring Your Idea to Life

  • Think of designs that can start conversations about your brand.
  • Always go for high-quality images and printing methods so your shirts look good and last long.
  • Always check a few samples before you order a lot to make sure everything looks right.
  • Keep coming up with new designs to keep things interesting.

By remembering these tips, you can make custom shirts that not only get your brand out there but also make it memorable. Good designs that show who you are and connect with people can help you stand out and build a loyal following.

What will your next custom shirt look like?

Is custom T-shirt business profitable?

Yes, making and selling custom t-shirts can earn you good money. Here's what helps:

  • Having designs that stand out and people want to buy
  • Using quality shirts and print methods
  • Being quick and helpful with customers
  • Keeping your costs down and prices fair
  • Marketing well and finding the right partners

If you do these things, you could see profits between 30-60%.

How can I make my shirt business successful?

To have a successful t-shirt business, try these 10 steps:

  • Look into what people want and who else is doing it
  • Find a specific group of people to sell to
  • Start with a print-on-demand service to keep costs low
  • Choose shirts that are nice to wear and last long
  • Create designs that catch people's eyes
  • Ask people what they think of your designs
  • Sell online
  • Use social media to show off your shirts
  • Make sure your customers are happy
  • Use data to keep getting better

What is the best way to put a design on a shirt?

Here are 5 popular methods for putting designs on shirts:

  • Direct-to-garment (DTG): This method prints detailed designs right onto shirts. It's great for quality prints.
  • Vinyl heat transfer: You can add vinyl designs to shirts with heat. It's a good DIY option.
  • Screen printing: Works best for simple designs and big orders. It's very cost-effective.
  • Sublimation: This method dyes the fabric for colorful designs that feel smooth. Best for light-colored shirts.
  • Embroidery: Sewing designs onto shirts gives them a textured look. It's good for logos or text.

Yes, it's a good idea to copyright your t-shirt designs to keep them safe. Here's why:

  • It legally protects your designs from being copied
  • You control who can use your designs
  • You can take legal action if someone uses your design without permission
  • It gives you peace of mind
  • It shows you're serious and professional

Copyrighting is affordable and straightforward, and it's worth doing to protect your creative work.

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